What Are Tradeshow Giveaways and Who Do They Benefit?

Tradeshow giveaways are a great way to promote your company brand or any other promotion you're hoping to achieve. From t-shirts to beer coozies to magnets to mint tins, the list of corpoate event favors is endless. This looks like each conference, professional lounge or business event, there are more gifts than event participants! 

Having sold tradeshow giveaways for many years now, we realize there are many factors to consider before placing an order. While the price and the whiz-bang factor are always a great consideration, it is not the only things to keep in mind when you decide of this type of gifts to order. There is a myriad of other considerations that complicate the decision-making process for gifts. 

The biggest distinction we've seen is that some companies make tradeshow giveaways a large part of the budget right from the beginning. In these situations, there is a lot of time to get an order together and make sure it's perfect. More often, however, we see companies that end up in excess budget for their event and seek a great way to get extra money. In these situations, time is essential since the deadlines are usually much shorter.

Tradeshow giveaways are referred to by many different names, such as advertising specialties, customized premiums, or promotional premiums. Whatever you call them, they all serve the same purpose: to build your brand.