Online video marketing is quickly becoming one of the most popular strategies for businesses of all sizes. Here are just a few reasons why:
1. Video is Seen as More Engaging: According to a 2016 study by Video Marketing Institute, 82% of viewers believe that video is more engaging than text-based content. This means that businesses with video marketing content are more likely to engage and convert users.
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2. Videos Are Easier to Share: YouTube is the king of online video sharing, and there’s a good reason for that. Videos can be easily embedded into websites and social media platforms, making them easy to share with friends and family members. Plus, if you have an existing blog or website, you can easily add video content to your site without any additional coding or design work.
3. Videos Are Portable: One of the biggest benefits of online video marketing is that videos are portable. This means that you can take your videos with you wherever you go – whether that’s on your smartphone, tablet, or PC.
This makes it easier for you to create and share videos without having to worry about equipment or storage space.